Work-study · Le Livre de Poche

Redesigning newsletters read by 100,000 subscribers

A year spent bringing books to life online: social media, newsletters, motion and merchandise, with the redesign of the email system at the center.

Timeline: Sept. 2023 – Oct. 2024
My role: Graphic, web and motion designer
Team: [Marketing / communication team, n people]
Tools: [Figma, Photoshop, After Effects, email tool]

The context

A paperback publisher releases hundreds of titles a year. My role: bringing them to life online, in Instagram feeds as well as in the inboxes of 100,000 subscribers.

During my studies, I spent a year in a work-study program at Le Livre de Poche as a graphic designer, web designer and motion designer. I designed social media posts, newsletters, animations and merchandise. The most defining project was the redesign of the email system.

My starting question: How do you make people want to open one more newsletter when they already receive dozens every day?

100knewsletter subscribers

13 monthswork-study

3channels: social media, email, merchandise

[n]newsletters designed

Banner for Billy Summers by Stephen King

01Understand

One newsletter among dozens

Before touching the templates, I needed to understand how subscribers actually read these emails: on which screen, for how long, and what made them click.

Finding 1[Finding on mobile reading][For example: the share of opens on mobile, and what that implies for the layout]Source: [emailing tool statistics]

Finding 2[Finding on clicks][Which blocks were clicked, which were ignored]Source: [click statistics]

Finding 3[Finding on production][What made each newsletter long or difficult to produce]Source: [conversations with the team]

What I take from it

[What these findings taught you, in one or two sentences: for example, that the newsletter needed a mobile-first format that was also simpler to produce every week.]

Next step · 02 Redesign ↓

02Redesign